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The Apology Audit
Anyone can get AI to write a corporate apology in under a minute. What can't be generated as easily is the substance underneath: can you acknowledge what you did, what changes now, and what repair actually costs you? The Apology Audit is a ten-question, 13-page test a comms team can run on any draft statement. All ten questions come from real statements published in the past year and each one includes a before-and-after demonstrating the fix.